Dads in the Game

Our story

Rooted in fatherhood. Ready for what's next.

Dads in the Game began as an idea in 2011 and launched in 2012, co-founded by Stu Cherande-Friedman and Cliff John. In 2026, Stu relaunched the brand with a focus on celebrating everyday dads, helping them feel connected, and developing practical support for the real-life journey of fatherhood.

Our shop and Most Valuable Dad program are open now. More programs and tools are on the way, starting with Becoming a Dad.